Category Campaigns
Client Motive Nutrition
Photography Priya Raman
Usage US, packaging and OOH
Location Studio, Culver City
Motive wanted the recovery range shown in the ten minutes after training rather than during it, so the whole day was slow: the box, the towel, the band, the bottle. Pale grey seamless and one big soft source so the product read clean. Packaging, web and out of home across the US.
