Category Campaigns
Client Veloce Running
Photography Theo Marsh
Usage Launch, retail, social
Location Westside track, Los Angeles
Veloce launched its first sprint spike with a full day on the track, and the brief was one thing: the start, done properly. Forty starts out of the blocks, low camera, the spikes in every frame. My 400 m years paid for this one - the form held on the last take the way it did on the first. Shot for the launch film stills, retail and social.
